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Social media

Small Business Owners

Acas
An example of a social media post. An image of Paul Gronow, the Customer Solutions Lead at ACAS, is next to a quote. The quote reads 'It's my pleasure to support businesses, walk that journey with them and see them come out the other end much happier and more prosperous.'
An example of a social media post. The post features a headline 'Helping small businesses get it right' next to a large purple tick in a blue circle. The text at the bottom of the image reads 'We've helped businesses put people first for over 100 years'.

The challenge

We were asked to create a LinkedIn campaign raising awareness of the support that Acas offers to small businesses and increasing their engagement with Acas’ products and services. Insight revealed that small businesses are wary of faceless, corporate organisations. We knew we needed to position Acas as independent experts to build trust, but also as personable and approachable to show they really care about helping small businesses succeed.

Our solution

Informed by insight, we developed a content strategy to tell Acas’ story. At the heart of our campaign is a ‘staff advocates’ video series that showcases their passion, expertise and experience, giving Acas a human face to build an authentic connection with small businesses. We created engaging videos and social statics, with a comprehensive campaign toolkit and tone of voice guidance. The content was a success, generating around 1 million impressions and 2,450 clicks to Acas’ website.

Journey to GCHQ

GCHQ
A tablet and smartphone display the social media campaign on Instagram
4 smartphones display the campaign as it appeared on Instagram Stories. In the top right hand corner a badge shows that the campaign was a winner of a DBA award.

The challenge

GCHQ asked us to help with a recruitment campaign to attract more women and young people. Ordinary people work at GCHQ and you don’t need to be a spy. We had to break stereotypes and reach people from different walks of life to prove that every #JourneyToGCHQ is different.

Our solution

Our Instagram campaign celebrated the varied career paths of current GCHQ employees. Each person had their own friendly avatar to accompany their career milestones and personal highlights. We used cartoon graphics, lively animations and fun music to break stuffy stereotypes and motivate new people to apply.

Engage with the Lords

House of Lords
An image of Baroness Sugg. Text over the image reads 'Our members are switched on about issues'
A image of the House of Lords Engage campaign how-to guide.

The challenge

We were asked to develop a campaign specifically targeting small charities and campaigners to encourage them to engage with the House of Lords and help them to understand the different ways they could work with its members.

Our solution

We created a unique look and feel for the mini campaign and produced a ‘how-to’ guidance booklet which campaigners and small charities could refer to. We also shot and produced engaging 45 second videos with mixed media elements and provided a suite of static assets for use across social media channels.

Great work starts with a conversation

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