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Corporate Plan 2024-2029

City of London Corporation

The challenge 

The City of London Corporation needed our help bringing their bold and ambitious plans for 2024 to 2029 to the public and their stakeholders. They tasked us with creating a bespoke branded Corporate Plan document for both web and print, alongside a range of promotional materials, from a key facts booklet and animation to posters, postcards and newspaper pull-outs. The brand needed to feel modern to ensure it would stay relevant over the five-year plan period, while also being flexible enough to respond to changes. It also needed to adhere to strict accessibility principles.

Our solution 

We worked closely with the client to create a design that reflected the variety of exciting topics the organisation covers. We created a diverse and flexible colour palette that feels both bold and professional, and complemented this with a multi-textured graphic style. The final plan features over 100 bespoke hand-drawn graphics and icons. We also worked closely with the client to source and carefully select photography that complements the design and content. This successful collaboration led to our designing subsequent publications for the City of London Corporation, including their People Strategy and SME strategy.

A double page spread from the City of London Corporate Plan showing the six outcomes
A close up of a double-page spread in the City of London Corporate Plan
City of London branded mugs

Project summary

Client
City of London Corporation
Objective
Create a bespoke branded Corporate Plan document for both web and print, alongside a range of promotional materials
Audience
The general public and key stakeholders
Produced
Branded Corporate Plan document for web and print, key facts booklet and animation, and launch and post-launch materials including posters, postcards and newsletter pull-outs
Newspaper pull-outs outlining the City of London's six outcomes

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