Publications – Design102

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Business Plan 2024 to 2029

UK Export Finance

A double page spread from the UK Export Finance business plan against a blue background

The challenge

UK Export Finance asked us to produce their business plan for 2024 to 2029, marking the first time their overarching delivery objectives and targets would be published externally. They wanted staff and the public to feel inspired about UKEF’s goals and connected to their work, so we knew the document needed to be clear, cohesive and engaging to generate excitement.

Our solution

Our clean, striking design presents UKEF’s goals and aims in a visually appealing way, prioritising readability and clarity of understanding for a public audience. Coloured textboxes, simple diagrams and bespoke icons highlight key information, while carefully selected photography conveys a sense of dynamism that inspires readers and brings the business plan to life.

LGBT Veterans Independent Review

Cabinet Office

An image of the LGBT Independent Review report against a pale pink background

An image of a double-page spread in the Independent Review report

The challenge

In 2000, the ban on LGBT people serving in the military was lifted. While this was a big step forward, many ex-service personnel still lived with the emotional weight of the mistreatment they experienced while serving their country. Because of this, the government commissioned The Rt. Hon Lord Etherton to carry out an independent review to ensure their stories were heard. The Cabinet Office asked us to create a clear and user-friendly website to publish the review’s findings. Additionally, they asked for a set of photographs to accompany more in-depth case studies based on experiences shared by ex-service personnel.

Our solution

We developed a user-friendly WordPress website to showcase the experiences of those who served in the military, alongside Lord Etherton’s review document. In addition, we conducted four interviews with ex-service personnel to hear their stories and develop a series of case studies to accompany the report. These interviews also guided our photography team, who travelled across the country to capture the essence of these LGBT veterans’ current lives in a personal portrait style, helping visitors to the website to connect faces to the often-harrowing stories revealed in the report.

Great work starts with a conversation

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