Social media

The challenge

We were asked us to create a digital-first campaign to help prevent financially motivated sexual extortion (FMSE) among 15 to 17-year-old boys.

Our goal was twofold: raise awareness of the warning signs of FMSE and empower young people to feel confident saying no to requests to share nudes online. But the topic is complex – many young people believe it could never happen to them and often fall back on victim blaming narratives.

We needed to create a campaign that avoided fear tactics and instead gave young people the tools to recognise manipulation, protect themselves, and know what to do if they were targeted – all while helping them feel seen, supported and empowered.

Our solution

We developed two creative routes and tested them directly with our target audience to ensure the campaign felt relatable and authentic. Working closely with the client, we shaped clear, supportive messaging – using direct phrases like “It’s not your fault” to challenge harmful narratives and build trust.

Every element was designed with purpose. The colour palette reinforced the campaign’s reassuring tone, while the language reflected how teenage boys actually speak.

In collaboration with Omnigov, we shaped the media plan and produced a suite of platform-specific assets for Snapchat, Instagram and Reddit – tailored to how young people consume content on each. The final campaign raises awareness of FMSE in a way that feels empowering, informative and genuinely useful – giving teenage boys the confidence to recognise red flags and seek help when they need it.

The challenge

We were asked to create a social media campaign raising awareness of the potential dangers of lithium-ion batteries in everyday products. We needed to educate consumers on the types of products containing these batteries and how to use them safely, and inform businesses of their responsibilities when selling them. We knew a serious and hard-hitting tone was required to capture attention online, while being careful to avoid scaremongering. The campaign was international and assets would be translated into three languages for jurisdictions across the world, so simplicity and clarity were key.

Our solution

Informed by insight, we developed a content plan with assets for each audience, balancing clear and informative messaging with alerting and impactful design. Uppercase typeface and hazard-tape graphics capture attention and convey urgency, alongside recognisable icons that are universally understood and blue overlay photography that helps text stand out. The result is a clear and compelling campaign, accompanied by a comprehensive toolkit to help stakeholders align their messaging. The hashtag #BatterySafety was used with the assets, gaining 2.4 million impressions during the campaign period.

The challenge

We were asked to create a LinkedIn campaign raising awareness of the support that Acas offers to small businesses and increasing their engagement with Acas’ products and services. Insight revealed that small businesses are wary of faceless, corporate organisations. We knew we needed to position Acas as independent experts to build trust, but also as personable and approachable to show they really care about helping small businesses succeed.

Our solution

Informed by insight, we developed a content strategy to tell Acas’ story. At the heart of our campaign is a ‘staff advocates’ video series that showcases their passion, expertise and experience, giving Acas a human face to build an authentic connection with small businesses. We created engaging videos and social statics, with a comprehensive campaign toolkit and tone of voice guidance. The content was a success, generating around 1 million impressions and 2,450 clicks to Acas’ website.

The challenge

GCHQ asked us to help with a recruitment campaign to attract more women and young people. Ordinary people work at GCHQ and you don’t need to be a spy. We had to break stereotypes and reach people from different walks of life to prove that every #JourneyToGCHQ is different.

Our solution

Our Instagram campaign celebrated the varied career paths of current GCHQ employees. Each person had their own friendly avatar to accompany their career milestones and personal highlights. We used cartoon graphics, lively animations and fun music to break stuffy stereotypes and motivate new people to apply.

The challenge

We were asked to develop a campaign specifically targeting small charities and campaigners to encourage them to engage with the House of Lords and help them to understand the different ways they could work with its members.

Our solution

We created a unique look and feel for the mini campaign and produced a ‘how-to’ guidance booklet which campaigners and small charities could refer to. We also shot and produced engaging 45 second videos with mixed media elements and provided a suite of static assets for use across social media channels.