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Social media

Lithium-ion battery safety campaign

Office for Product Safety and Standards (OPSS)
Example of a social media carousel for the campaign. The text on the example post reads Top Tips to stay safe using products with lithium-ion batteries
Image shows a social media post example. In the picture there is an electric bike with a fire warning over the top. Text on the image reads: Lithium-ion batteries power our everyday products but they can overheat and pose a fire risk.

The challenge

We were asked to create a social media campaign raising awareness of the potential dangers of lithium-ion batteries in everyday products. We needed to educate consumers on the types of products containing these batteries and how to use them safely, and inform businesses of their responsibilities when selling them. We knew a serious and hard-hitting tone was required to capture attention online, while being careful to avoid scaremongering. The campaign was international and assets would be translated into three languages for jurisdictions across the world, so simplicity and clarity were key.

Our solution

Informed by insight, we developed a content plan with assets for each audience, balancing clear and informative messaging with alerting and impactful design. Uppercase typeface and hazard-tape graphics capture attention and convey urgency, alongside recognisable icons that are universally understood and blue overlay photography that helps text stand out. The result is a clear and compelling campaign, accompanied by a comprehensive toolkit to help stakeholders align their messaging. The hashtag #BatterySafety was used with the assets, gaining 2.4 million impressions during the campaign period.

Small Business Owners

Acas
An example of a social media post. An image of Paul Gronow, the Customer Solutions Lead at ACAS, is next to a quote. The quote reads 'It's my pleasure to support businesses, walk that journey with them and see them come out the other end much happier and more prosperous.'
An example of a social media post. The post features a headline 'Helping small businesses get it right' next to a large purple tick in a blue circle. The text at the bottom of the image reads 'We've helped businesses put people first for over 100 years'.

The challenge

We were asked to create a LinkedIn campaign raising awareness of the support that Acas offers to small businesses and increasing their engagement with Acas’ products and services. Insight revealed that small businesses are wary of faceless, corporate organisations. We knew we needed to position Acas as independent experts to build trust, but also as personable and approachable to show they really care about helping small businesses succeed.

Our solution

Informed by insight, we developed a content strategy to tell Acas’ story. At the heart of our campaign is a ‘staff advocates’ video series that showcases their passion, expertise and experience, giving Acas a human face to build an authentic connection with small businesses. We created engaging videos and social statics, with a comprehensive campaign toolkit and tone of voice guidance. The content was a success, generating around 1 million impressions and 2,450 clicks to Acas’ website.

Journey to GCHQ

GCHQ
A tablet and smartphone display the social media campaign on Instagram
4 smartphones display the campaign as it appeared on Instagram Stories. In the top right hand corner a badge shows that the campaign was a winner of a DBA award.

The challenge

GCHQ asked us to help with a recruitment campaign to attract more women and young people. Ordinary people work at GCHQ and you don’t need to be a spy. We had to break stereotypes and reach people from different walks of life to prove that every #JourneyToGCHQ is different.

Our solution

Our Instagram campaign celebrated the varied career paths of current GCHQ employees. Each person had their own friendly avatar to accompany their career milestones and personal highlights. We used cartoon graphics, lively animations and fun music to break stuffy stereotypes and motivate new people to apply.

Engage with the Lords

House of Lords
An image of Baroness Sugg. Text over the image reads 'Our members are switched on about issues'
A image of the House of Lords Engage campaign how-to guide.

The challenge

We were asked to develop a campaign specifically targeting small charities and campaigners to encourage them to engage with the House of Lords and help them to understand the different ways they could work with its members.

Our solution

We created a unique look and feel for the mini campaign and produced a ‘how-to’ guidance booklet which campaigners and small charities could refer to. We also shot and produced engaging 45 second videos with mixed media elements and provided a suite of static assets for use across social media channels.

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