Video
Introduction to UK Space Command
UK Space Command (MOD)
The challenge
Our task was to create a launch video for UK Space Command, a new joint operational command within the UK armed forces. Members of the general public, and even those within the armed forces themselves, have little awareness of UK Space Command or why there is a need for a military role in space. We needed to establish an impactful brand story for familiar and new audiences by exciting, inspiring and informing them on the organisation. At the same time, we needed to promote UK Space Command’s mission to protect and defend UK and allied interests in, from, and to space.
Our solution
Our first step was to carry out stakeholder interviews and research, including brand audits, to understand the organisation, its branding challenges, and the landscape it sits within. After several weeks of scriptwriting and development, our video team travelled to locations around the country to film footage of Space Command’s sites, including RAF Fylingdales in Yorkshire, and various aspects of everyday life. Our final film brought together these two themes to tell a story about how UK Space Command helps guard allied assets in space to make sure the things we often take for granted can function to benefit citizens on Earth.
Prison Officer recruitment
Ministry of Justice (MOJ)
The challenge
Design102 were asked by the MOJ to create a series of recruitment films that showcased prison officers within their working environment, talking positively about their experience and providing insight into the roles, challenges and most of all the rewarding aspects to the job.
Our solution
For this series it was important to show a variety of different prison settings, so we filmed at 5 prisons across the UK. We interviewed a diverse range of prison officers who provided positive insights into their own experience and information about their role within the prison. We filmed a wide range of B-roll shots in dynamic documentary style to give candidates insight into life at the prison.
Be The Difference police recruitment
Home Office
The challenge
In July 2019, the PM confirmed a manifesto pledge to recruit 20,000 additional police officers by March 2023, with a focus on recruiting from underrepresented communities. Insight showed that marginalised groups were less likely to consider a career in policing due to beliefs that the police may be unable to adapt to religious requirements, or that institutional race and gender discrimination would be an issue. Police forces across the country should reflect the communities they serve, so our campaign had to challenge those misconceptions.
Our solution
We produced a video series showcasing the real stories of police officers from diverse backgrounds to dispel myths and reach minority communities. We worked with eight police associations to find our subjects, including Sikh, Jewish, Christian, black, disabled, autistic, LGBT+ and women. We held discovery calls with each officer to get to know them and build trust, leading to a video tailored to their unique story. To break down misconceptions, we knew we had to be empathetic and realistic – not shying away from the difficulties that officers can face.
The Twinning Project
Ministry of Justice
The challenge
MoJ asked us to capture a sporting event at HMP Downview. The Twinning Project, set up by former Arsenal FC owner and vice chairman David Dein, pairs professional clubs with local prisons to use football as a catalyst for positive change. We knew the shoot would be a challenge, mainly because of restrictions of who could and couldn’t be filmed.
Our solution
Using clever editing and long lenses to focus on specific faces among the crowd, we managed to capture the atmosphere effectively. We focused on contributors and offenders interacting and enjoying the experience, using inspirational music to emphasise the positive message. The video also includes interviews with David Dein and former England star Alex Scott.
Epidemic Modelling
Government Office for Science
The challenge
We were asked to create a short video to explain epidemiological modelling throughout the COVID-19 pandemic. This video forms a valuable repository of information which is owned by the Government Office for Science, which is used as a resource as part of the Covid-19 Inquiry. The video needed to be clear and straightforward, but engaging, to improve understanding of the The Scientific Advisory Group for Emergencies (SAGE), and the role of modelling in supporting the inquiry.
Our solution
To answer this brief, we used speaking-to-camera, interview-style footage, along with b-roll footage showing the academic environment at the University of Cambridge’s Centre for Mathematical Sciences. Epidemic modelling is very complex, so we used animations to display information in a clear and accessible way. The information in this case shows how epidemic models are made, what kind of simulations they can generate, and how they can predict the effect of epidemiological decision-making. Timelapse photography represented the complexity and effort involved in developing epidemic models.
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